Green is Universal

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Green is Universal and the Arbor Day Foundation have teamed up once again for their annual Share a Tree The farm November 2014campaign. This year, for every digital tree shared before the end of December, the Arbor Day Foundation will plant a tree and for every 25,000 shared, Green is Universal will donate $5,000. They’ve created a virtual forest and people can visit the site, decorate a tree and easily share it on social media. Included in the forest are about 40 trees that were drawn by celebrities like Al Roker, Dolvett Quince and Meredith Vieira and if you don’t feel like decorating a tree of your own, you can share a “Celebratree” instead. Watch the #ShareATree hashtag, too, because if you RT or share someone else’s tree, that counts, too!!

Click here to decorate and Share a Tree!

The Share a Tree Program will help the Arbor Day Foundation plant trees all across the United States in our national forests, state forests, and state parks. Two places in which trees will be planted is in Michigan’s Mackinaw and Ausable State Forests.

Jack pine trees will be planted to improve the habitat of the endangered Kirtland’s warbler. This neotropical migratory songbird’s breeding habitat is almost exclusively confined to young, dense Jack pine stands in the area. Today, Kirtland’s warblers are found in only ten counties on Michigan’s northern lower peninsula and four counties in the upper peninsula. Efforts by the Arbor Day Foundation’s replanting partners have increased the number of singing males from less than 200 to more than 1,900, bringing the species back from the brink of extinction.

Christmas Tree in the Crystal Court

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Earlier this week NBCUniversal’s Green is Universal (GIU) announced the introduction of ‘Green Square,’ a green-themed, location-based app for iPhone and iPod touch, available now at the App Store. The Green Square App, powered by Foursquare technology, provides users site-specific green information and facts about the popular landmarks, parks and restaurants that they are checking into. Dubbed ‘Green Scenes,’ the locations across the 10 markets offer access to user-generated tips upon check-in, as well as eco-friendly tips from NBCUniversal talent.

“With the growing popularity of mobile ‘check-ins,’ and increasing environmental consciousness among consumers, we are excited to launch our Green Square App that features eco-facts for key locations in major cities around the country,” said Beth Colleton, SVP of Corporate Responsibility and Sustainability. “Green Square leverages the power of social networking to help facilitate a new awareness about our surroundings and keeps the eco-conversation relevant.”

Green Square offers a list of 120 green hotspots across four categories: sustainable design, parks, food and community. The initial 10 cities featured in Green Square are New York, Los Angeles, Chicago, Miami, Washington D.C., Boston, Philadelphia, Denver, San Francisco and Dallas. For example, if a New York user checks into the Empire State Building using Green Square, they will learn that the NYC landmark had an eco-makeover just in time for its 80th birthday and is now LEED-Gold Certified, saving $4.4 million in energy bills every year. The app also provides that same user with other nearby ‘Green Scenes,’ from eco-friendly food trucks to community gardens in the neighborhood.

By checking into green locations, Green Square App users are able to earn traditional Foursquare badges, as well as special green badges when they check into specific Green is Universal locations and events.

Users can unlock a “Green Week Badge” if they check into Green is Universal coffee cart locations in New York, LosAngeles and Chicago – part of GIU’s “Mugs Save Trees” promotion this Green Week, November 13-20, which offers consumers free coffee with a reusable mug. Consumers also have the chance to earn a ‘Text for Trees Badge’ when they check into the Rockefeller Plaza tree lighting ceremony throughout the month of December. This badge is in conjunction with Text for Trees, a mobile activation with the Arbor Foundation to plant a tree with every text received.

The Green Square App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.

About Green is Universal:

Launched in May 2007, “Green is Universal” is NBCUniversal’s ongoing green initiative dedicated to raising Greenawareness, effecting positive change to the environment, and making its own operations more sustainable. Throughout the year, NBCUniversal uses it numerous media and entertainment platforms to educate the public on the environment, with green-themed content airing across over 50 NBCUniversal brands.

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