by Wendy Gabriel
I was recently reading through one of my favorite clothing/home/everything cool catalogues, Anthopologie, and saying to myself that I should just view their products online and save some trees. Then I discovered that they are one step ahead of me; they are using FutureMark Paper for their publications.
FutureMark Paper is setting the bar high for other paper mills wanting to provide a more sustainable product. They are the only company in North America making 90-100% recycled content magazine/catalog quality paper (everything else is 10-30% or from Europe), and, defying common wisdom, there is no premium on it compared to regular paper, and large market publications such as Everyday with Rachel Ray are confident enough of the quality to use it, along with Whole Foods, Walmart, and Anthropologie, among others.
They are able to produce such a high quality recycled product because FutureMark Paper‘s factory is purpose built to accept recycled material. When the typical paper mill uses recycled materials it reduces their factory efficiency and costs more because they are set up to primarily process virgin fibers.
More reasons to love FutureMark Paper:
- They divert more than 200 million pounds of waste paper from landfills annually.
- By using reclaimed waste paper instead of virgin raw materials, they save over 2 million trees each year.
- Compared to 0% recovered fiber content products, they reduce the amount of CO2 emitted into the air by over 150,000 tons each year.
- Their world class deinking plant gently “washes” waste paper for reuse and collects the leftover ink, coatings and other solid residues for use as landscape cover.
- Their clean-tech processes have reduced their VOC emissions by 90% over the past decade.
- They minimize water consumption, saving over 800 million gallons of wastewater annually.*
* Environmental impact estimates were made using the Environmental Defense Fund Paper Calculator.
Want to feel better about reading your favorite magazine? Tell them to start using FutureMark Paper.