Simple Earth Media

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by Wendy Gabriel

In honor of Earth Week, I decided to find out how spring looks to some of my favorite sites (and people) around the web. These are some amazing photos they were generous enough to share with me.

We do not inherit the earth from our ancestors, we borrow it from our children. ~Native American Proverb 

Adam Shake is a Co-Founder and Editor-in-Chief of Simple Earth Media and founded Twilight Earth and Eco Tech Daily. He is an environmental writer, advocate, entrepreneur, speaker and Washington DC based activist. His photos of cherry blossoms in Washington Dc are some of my favorite. [more]

Man’s heart away from nature becomes hard. ~Standing Bear

Alison Kerr is an American from Scotland who lives with her family in a leafy suburb in North East Kansas, within the Kansas City metro. She writes about our connections with nature and with each other and ways to grow greener kids, home, garden, and community at Loving Nature’s Garden. Alison kindly sent me this photo of her gorgeous red tulips. [more]

Adopt the pace of nature: her secret is patience. ~Ralph Waldo Emerson

Carole Brown is a Conservation Biologist with a passion for Ecosystem Gardening – giving a little back to wildlife by creating welcoming habitats in our gardens, conserving natural resources, and choosing sustainable landscaping practices. Carole has worked as a wildlife habitat landscaper for almost twenty years, designing, installing and maintaining Ecosystem Gardens for wildlife for homeowners, businesses, and other property managers. She is a consultant, educator, and author of Ecosystem Gardening. Avid birder, butterfly watcher, and lover of all wildlife. Carole is also an awesome photographer with an eye for nature. [more]

Marghanita Hughes is a children’s book author, illustrator and the creator of the award winning Little Humbugs. It was while observing her children revelling in the awesome wilderness of their new surroundings in British Columbia that the idea for the Little Humbugs was conceived. Marghanita is passionate about encouraging our children’s interest in the guardianship of The Earth we share. She strongly believes that children can influence change. Her Mission is to deliver this positive message to them through the delightful characters in her enchanting stories. Marghanita shares a Little Humbug and her beloved peach blossoms. [more]

The human spirit needs places where nature has not been rearranged by the hand of man. ~Author Unknown

Melissa Hincha-Ownby is a lifelong writer. Her writing career started at 13 when she wrote a weekly column in her small town’s newspaper. For the past three years, Melissa has focused on blogging and other online writing venues. She is the Business Blogger at the Mother Nature Network and the owner of Raising Them Green, a blog dedicated to providing parents information to help them raise eco-conscious children. Melissa shared a photo of her two children taken by their Grandpa.

Take some time today to connect with nature. Take a walk, notice a budding leaf, marvel at a bird in flight and share the wonder and magic of the outdoors with a child.

Bethe Almeras is an award-winning author, web producer, and eLearning designer. A gifted speaker and trainer, Bethe prides herself on being a kid at heart and sharing the benefits of play with others. Bethe is The Grass Stain Guru and graciously provided this wonderful photo of a redwinged blackbird. [more]

I thank you God for this most amazing day, for the leaping greenly spirits of trees, and for the blue dream of sky and for everything which is natural, which is infinite, which is yes. ~e.e. cummings

How does spring look in your corner of the world?

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by Wendy Gabriel

Editors Note: I was thrilled to first interview Adam Shake in March of 2009. I felt it Adam Shakewould be great to catch up with him again since there have been a lot of exciting changes going on in his world.

Adam Shake is a Co-Founder and Editor-in-Chief of Simple Earth Media and founded Twilight Earth and Eco Tech Daily. He is an environmental writer, advocate, entrepreneur, speaker and Washington DC based activist. In addition to many of his accomplishments, he is most proud of having risked arrest at dirty coal powered power plants and the work he has done to raise money for homeless kitchens and environmental non-profits. He spent over a decade in the U.S. Army and has worked with Homeland Security and the Defense Industry. When not working on Pennsylvania Avenue, he can be found in the woods with his Wife and Rhodesian Ridgeback, kayaking, sailing or on the Appalachian Trail. Adam is a member of the Society of Environmental Journalists and is an active participant in a number of environmental and social media clubs and organizations.

You can find Adam on Twitter, Facebook, LinkedIn, StumbleUpon, and Digg.

There have been a lot of exciting changes for you during the past few months including the creation of the online media company, Simple Earth Media. What makes Simple Earth Media different from other environmental blog networks?

That’s a great question. I think it’s important to let people know the differences between a website and a network. There are some really great environmental websites out there like Mother Nature Network, Treehugger and Planet Green. These are single sites that put out a huge amount of original content on a day to day basis. Then there are Environmental “Networks.” Networks have a number of websites under one company.” Simple Earth Media is one of those.

I think the biggest (and best) difference between us and other networks is that each one of our websites started out as a strong and popular site, with its own loyal readers, community members and social media followers, before joining the network. Put simply, we didn’t just create a bunch of new websites, or take some start-up sites and put them together. We also didn’t take a huge infusion of cash and start this company up from scratch. Simple Earth Media, and all of its sites were created organically.

Where other websites have one social media identity, we have 6 facebook pages, 6 twitter accounts, a podcast site that interviews everyone from environmental writers, CEO’s of sustainably conscious companies and environmental hero’s like the Cousteau’s and Ed Begley Jr.. and a social media presence that spans the globe. This means that as a group we are reaching out to hundreds of thousands of people across the Internet. That’s why our tagline is “New Media Making a Difference.”

You are very passionate about the Climate Change debate especially as it relates to coal energy. What would you tell people who still believe Clean Coal is a possibility?

It’s important to understand that “Clean Coal” is not a thing, it’s a concept. It’s not something that you can hold in your hand. What it really is, is a marketing ploy paid for by Big Coal. Back in the 1940’s and 50’s, there were people who went on record saying that everything from Asbestos to Cigarettes were actually good for you. These people were paid by the Asbestos and Cigarette lobbies. We’ve come a long way since then, but “Clean Coal” is only more of the same.

What the term Clean Coal really means, is that Big Coal wants to take the CO2 that comes out the top of the power plant stacks, and bury it in the ground instead. This sounds good in theory, until you realize what it takes to do that. First, it takes 3 times as much coal to make this happen, for the same amount of electricity. You see, it’s coal that would power this process. This means that Big Coal orders would go up 300 percent.

Not only does this mean that the average consumer could end up having their utility bills possibly triple, but there would be three times the environmental devastation. The fact is, all the easy coal has been taken. I mean, we wouldn’t be ripping the tops off of mountains and dumping the fill in valley streams and rivers, if there were easy and available seems of coal running near the surface like there were 40 years ago.

Clean Coal is a sham, and does nothing but hurt the consumer, hurt the environment, and make coal companies even richer.

Sean Daily recently did a wonderful interview with you on Green Talk Radio. During the interview you mentioned that you were a people hugger not a treehugger. Can you explain that a little?

I recently heard a parent say “My kids keep telling me that I should do more to save the environment. I tell them that when they are working, they can save the environment.” My response to him was “Instead of doing the right thing for the environment, how about doing the right thing for your kids?”

We did a disservice to ourselves until about a decade ago. For a long time, environmentalism was more about saving animals and plants than it was about saving people. The common consensus was that “Those treehuggers care more about the spotted owl than they do about people.” It hit its head about 10 years ago when “Treehuggers” chained themselves to trees to keep the loggers from chopping them down and ruining the habitat of the owls.”

Since then though, more and more of us are saying that environmentalism is about saving ourselves more than it is about saving the environment. We need clean air, water and soil to survive. By protecting those things, we protect ourselves.

When you look ahead at where we are headed, especially in the area of Climate Change, what gives you the most hope for our future?

David Suzuki, the famous Canadian environmentalist recently berated himself, saying “I’m a complete failure. I’ve been fighting the fight for over 30 years, I’ve started a foundation, I’ve been on the radio and television for over 30 years, and we are in worse shape now than when I started.”

I watched David say this during an interview, and I was torn between getting choked up and wanting to scream at him “We may be worse off now than 30 years ago, but how much MORE worse off would we be if you had not done what you did?!”

I look at history and I see people like Rachel Carson, Edward Abbey, John Muir, Teddy Roosevelt, each of them by themselves didn’t solve our problems of environment desecration and over consumption, but together, they started the movement. Now we have people like Cousteau’s, Matt Damon, Leonardo DiCapro, Ed Bagely Jr, and Mariel Hemingway all using their star power to further sustainability. There are thousands of people just like my business partner Sean and I. There are writers (just like you), journalists, owners of businesses and people who make it their life’s work to protect their children and children’s children. There are billions of people who are starting to realize that it’s not about the name on the outside of your shopping bag or purse, but about whats in it. It’s not about the size of your car, but about how far it can get you on the least amount of gas. This is what gives me hope. Billions of us working together, to bring positive change to a planet in peril.

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by Wendy Gabriel

It’s no secret that I’m a big fan of Twilight Earth and I was recently honored to become one of their contributing writers. Twilight Earth is dedicated to saving the Environment through shared News, Discussion, Advocacy and Activism and is all about clean Air, Water and Soil, three basic human rights that are essential to our survival.

So here’s the big news of the day courtesy of Simple Earth Media:

Sean Daily, CEO of Green Living Ideas, Inc. and Adam Shake, founder of Twilight Earth, have teamed up to create online environmental media company Simple Earth Media.

A group of the Web’s leading environmental blogs, podcasts, and social media outposts Simple Earth Mediatoday announced that they have combined to form a single environmental publishing and social media powerhouse. The resulting new entity, named Simple Earth Media, includes top environmental media and publishing entities such as Green Living Ideas, Blue Living Ideas, Twilight Earth, GreenTalk Radio, EcoTech Daily, and Natural Papa.

Simple Earth Media’s brand mission is to create a compelling, organic, educational network of environmental online venues that engage an ever-growing audience concerned with sustainable lifestyle habits and business practices.

“Bringing the Green Living Ideas and Twilight Earth site networks together was a natural fit all around,” said Sean Daily, Simple Earth Media’s CEO and President. Daily continued, “Adam and I share a very similar outlook and perspective, not only on the type of editorial content that is necessary and relevant for the future of humanity and the planet, but also in regards to the types of companies we want to work with as sponsors and advertisers supporting our network. We are also really fortunate to have a combined staff of the best writers in the business.”

In addition to the sizeable daily web traffic and newsletter subscribers of the constituent sites, the combined social media audience and following of the Simple Earth Media network is unprecedented, totaling over 50,000 Twitter followers in addition to tens of thousands more friends and subscribers on FaceBook, LinkedIn and other social media platforms — making it one of the largest online environmental social media communities in the world.

The Simple Earth Media family of websites and audio/video podcasts, cover the topics that conscious consumers are most concerned with, including sustainable living tips and ideas, alternative energy and alternative fuel vehicles, water, ocean, and marine life conservation, clean tech, environmental news, and natural health and parenting topics.

Our success is measured on the change that we make in helping to protect and nurture our environment, our families and our health,” says Adam Shake, founder of Twilight Earth. “It’s not about saving the environment, it’s about saving ourselves. Clean air, water and soil are basic human rights. We’ve got to continue to fight for those rights.”

Simple Earth Media employs some of the Web’s best-known and most highly-regarded environmental writers, including Derek Markham, Jennifer Lance, Ariel Schwartz, Susan Kraemer, Scott James, Wendy Gabriel and numerous others. The company’s tagline is “New Media Making a Difference.”

As a family of environmental websites, Simple Earth Media can better assist you in finding the information you’re looking for, to help educate you on the changing world you live in. As always, we continue to offer our support to you, our readers, as we continue to grow.

Here’s to working together in a much bigger way, and to making positive change to our planet and its inhabitants!

Go to Simple Earth Media to find out more about this exciting new powerhouse.

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